Home baking brand Superfood Bakery is to launch two new SKUs next year.
Organic Rise & Shine Banana Loaf Mix (rsp £2.59/250g) and Organic Smile Seeker Chocolate Cake Mix (rsp £3.59/350g) will join its existing four-strong lineup of vegan and gluten-free baking mixes.
They will roll out to Ocado, Whole Foods Market and Planet Organic in February.
It has also gained listings for its Organic Morning Dreamers Pancake Mix, Organic Joy Makers Brownie Mix and Spirit Lifters Cookie Mix at Tesco UK, Tesco Ireland and Dunnes Stores (rsp: £2.99/200g-287g).
It said the listings would add £500K turnover and would play “a fundamental role” in its strategy to ensure that the Superfood Bakery range was available to “more consumers than ever before”.
The range “taps into the growing demand amongst consumers for both healthy indulgence and convenient, ready-to-bake solutions”, it added.
The brand will also switch its packaging from a resealable packet to cardboard boxes early next year in “an effort to be more sustainable”.