To put it lightly, 2020 has been an unforgettable year, and that includes a host of memorable NPD. We saw the return of iconic brandsweird and wonderful flavours and countless vegan innovations: and we featured them all on our Instagram feed.

Here we count down the top 10 most popular posts. 

 

10. Ben & Jerry’s Chip Happens 

Chip Happens. After the year we’ve had, it’s a fitting pun to kick off our top 10. The new flavour from Ben & Jerry’s – which features fudge pieces and potato chip swirls – appeared on our feed ahead of its launch in June. The ice cream’s unusual combination of ingredients divided opinions in the comments, but it still got a like from 1,518 followers.

 
 
 
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9. Twister 3ster 

It was the first shape innovation for the brand since its launch in 1982, so it’s no surprise the Twister 3ster put Instagram in a spin. The ice lolly – which features three twisted strands of vanilla, strawberry and mango ice cream – garnered 1,871 likes when we posted it in March.

 
 
 
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8. Barratt ice creams

Inspired by retro sweets such as Black Jack, Fruit Salad and Flump, this eye-catching range of ice creams from Barratt launched exclusively to Iceland in April. The lollies and Wham tub also hit the sweet spot with our followers, with 1,983 hitting the heart button.

 
 
 
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7. Chewits 

This five-strong range of Chewits sweets was liked 2,139 times when we posted it in September, ahead of its supermarket launch in the new year. The lineup includes three vegetarian bonbon products, plus sour laces and fruit twists, which are suitable for vegans.

 
 
 
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6. Bosh vegan cakes

Plant-based products are often a hit on our feed (as this year’s number one post suggests) and these cakes were no exception. Posted in May, the chocolate and lemon sponges from vegan YouTubers Bosh were double-tapped 2,362 times.

 
 
 
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5. Lotus Biscoff ice cream

The fourth and final ice cream product to appear in our top 10, this Lotus Biscoff tub went down a treat with fans in February. It follows the success of the brand’s Biscoff & Go snack packs in last year’s list.

 
 
 
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4. Lost the Pot noodles

Pot Noodle ‘Lost the Pot’ in June when it launched this trio of noodle blocks. Available in curry, sweet chilli and roast chicken flavours, they were liked by 2,500 fans.

 
 
 
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3. Angel Delight unicorn dessert kit 

If you thought the unicorn trend for sparkly, multicoloured foods was over, think again. Launched in April, this dessert kit from Angel Delight galloped into third place with 3,089 likes.

 
 
 
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2. Doritos Stax 

Doritos rocked the snacking world in April with the launch of Stax, its first foray into the tube format. The crisps made a splash on Instagram too, racking up 4,279 likes and 152 comments.

 
 
 
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1. Starbucks plant-based RTDs 

Sailing into the top spot are these vegan iced coffees from Starbucks, which landed in Morrisons in April. 4,834 fans hit the heart button for the drinks, making them our most-liked post to date. 

 
 
 
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