The Collective split pot

Yoghurt brand The Collective has moved into the split-pot category dominated by Müller, with the launch of new range Duples.

The yoghurts - which went into Tesco stores earlier this month - are available in Black Cherry Gourmet Yoghurt & Dark Choccy Curls; Passionfruit Gourmet Yoghurt & Toasted Granola; and Scottish Raspberry Gourmet Yoghurt & Seeds, Nibs n’ Coconut variants (rsp: £1.29/147g tub), and were described by the dairy company as “an innovative and ridiculously tasty range”.

Each product pairs The Collective’s yoghurt with a fruit compote and textured toppings, and meets the demand for a premium split-pot yoghurt, said co-founder Amelia Harvey. “By pairing our signature thick and creamy gourmet yoghurt with hand-selected toppings, our yoghurt really has met its perfect match.”

She added that dual yoghurts had been popular in the UK for some time, and The Collective was hoping to provide shoppers with greater choice by launching a product range that used “finest ingredients and exciting flavour combinations to create something completely unique in the market”,