Tideford Organics has unveiled a mass of NPD.
The organic food brand is rolling out a flurry of new products this month, including three risotto meal pots, three plant-based sauces and four fresh soups.
The risotto meal pots will launch in Risotto Verde, Mediterranean Risotto and Mushroom & Garlic Risotto – hitting Sainsbury’s and Amazon Fresh this month (rsp: £2.79/300g).
Also launching this month are three organic plant-based sauces (rsp: £2.79/150g-300g) – Green Pepper & Coriander Pesto, Smoky Red Pepper & Garlic Pesto and Tomato & Jackfruit Ragu Sauce – and four fresh soup varieties, including Moroccan Spiced Chickpea, French Onion Soup with Miso, Thai Spinach with Chilli & Lime and Smoky Tomato with Paprika & Cumin flavours (rsp: £2.89/300-600g).
Tideford Organics said now was “an exciting time” as it aims to become a £15m brand by 2023.
It plans to splash £1m on marketing over the next three years.