A charity vodka for Ukraine named after its president Volodymyr Zelenskyy has launched in the UK.
Called ‘Vodka Zelensky’, the 40% abv drink is a “premium wheat-based quality” spirit made and distilled in Germany and Switzerland.
It is intended to “provide immediate assistance to those in Ukraine”, with the brand committing to donate 100% of its profits until 2026 and £5 per bottle to NGOs in Ukraine.
It has rolled out via the brand’s web shop (rsp: £29.99/700ml).
The new drink was “brought to life with an expert team in eight days” after its initial inception by Ukrainian fashion designer Anastasia Rosinina and Swiss entrepreneur Tobias Reichmuth, “filling the gap left by Russian vodka”.
“Through Anastasia, with whom I have been friends for six years, the war came to my mobile phone almost live,” said Reichmuth.
“As an entrepreneur, I asked myself how to get out of this powerless feeling and take action,” he added.
The bottle labels feature the Ukrainian national colours – yellow and blue – and a silhouette of Ukrainian president Volodymyr Zelenskyy.
The brand – which has also launched its vodka in Switzerland and Germany – said it aimed to sell a million bottles this year.
It comes after the mults removed a raft of Russian vodka brands from sale in a show of solidarity with Ukraine amid the ongoing conflict.
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