magnum icecream

Unilever has unveiled two new Magnum ­flavours “designed to ­satisfy different moods.”

The contrasting Magnum Pink Raspberry and Black Espresso variants will roll out at the end of January in multipack (rsp: £3.35/three) and single (£1.95) formats, supported by a £13m marketing push.

Designed to reflect ‘fun’ and ‘exuberant’ moments, Magnum Pink is made from raspberry-flavoured ice cream with a pearlescent chocolate coating, while the Black’s vanilla ice cream is laced with black espresso and covered in dark chocolate for ‘sophisticated’ times.

Sales of Magnum hand-held ice creams rose 10.3% year on -year to £147.4m [Nielsen 52 w/e 11 October 2014].