Upfield is to bring classic margarine brand Blue Band back to the UK after more than a 15-year absence.
The Dutch spread, first introduced to the UK by previous owner Unilever after World War II, disappeared from British shelves during the 2000s.
Still a top-seller in the Netherlands and Africa, the brand will go on sale in Iceland next week in 500g tubs (rsp: 89p). The product is made from a blend of rapeseed and palm oil, and is fortified with omega-3 and 6 oils.
Blue Band was “perfect for spreading, baking and cooking”, Upfield said. The spread is also suitable for vegans, and can be stored in or out of the chiller.
It comes as Upfield this week revamped its cholesterol-reducing Flora ProActiv spread with a new pack design and a switch to 100% plant-based ingredients.