Vita Coco has launched a CBD-infused cola drink into Sainsbury’s.
The NPD contains 20mg of CBD extract, with no artificial sweeteners or flavourings.
With just 3g sugar and 22 calories per can, it was a “functional, yet great tasting alternative to sugary or artificial flavoured soft drinks”, said Vita Coco.
The drink combined coconut water health benefits alongside CBD, which had been claimed to reduce anxiety when used as part of a well-balanced lifestyle, it added.
It has rolled into Sainsbury’s stores nationwide (rsp: £2/330ml).
Vita Coco EMEA MD Tim Rees said: “More of us than ever want to have better choices for when we choose not to drink alcohol.”
The innovation offered “a delicious and low-sugar, chilled, after work drink”, he added.
Vita Coco it isn’t the first brand to launch a CBD drink into Sainsbury’s.
CBD-infused drinks brand Trip last year joined Sainsbury’s Future Brands incubator programme, making it the first CBD brand to do so.
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