FrieslandCampina is expanding its Yazoo no added sugar range with the launch of a chocolate variant.
The newcomer is the UK’s first-ever chocolate-flavoured dairy drink to contain no added sugar and no artificial sweeteners, claimed the dairy giant.
It will go on sale across the mults from the start of November in 4x200ml multipacks and 6x200ml multipacks (rsp: £1.60 and £2.40 respectively), in addition to independents, wholesalers and in foodservice.
As with Yazoo’s existing no added sugar range, launched last year, the drink contained no more sugar than a glass of semi-skimmed milk. While technically not lactose-free, the product also contained 99.8% less lactose than standard milk so it could be consumed by those intolerant to lactose with significantly fewer side effects, Friesland said.
Developing a chocolate milk drink with no added sugar and no artificial sweeteners took several years of research and development to “ensure the same great taste”, it added.
The launch will be supported by a multimedia marketing push, which will include cinema, radio, digital and shopper activity.
“This is a really exciting new launch for Yazoo,” said marketing manager Richard Duplock.
“Developing the right chocolatey flavour took some time for our innovation team to perfect, but we’re absolutely delighted with the end result,” he added. “As the number one flavoured milk brand, we’re committed to driving growth in the category by launching new products that meet consumer demand”.