New World wine-producing countries have continued to dominate the UK off-trade and the fair looks set to reflect the constant activity of the major players.
Chalié Richards wine division, part of Halewood International, will be showing its portfolio of wines at the show. This will include its new wine brand One World, which includes sub-brands Ocean Point from Australia and Orange Street from South Africa.
"This is an exciting year for Chalié Richards and it is our biggest presence yet at the trade fair," says Chalié's marketing manager, Lise Ewins.
Edward Cavendish & Sons is using the wine fair as a point of celebration for its 30th birthday and it plans to uncork a specially bottled 30-year-old 'surprise' at the event to mark the occasion.
Celebrations will kick off at 4.30pm on Wednesday May 17, at the Edward Cavendish/KWV stand.
Patriarche Wine Agencies is also adding a South African winery, Thorntree, to its portfolio. The wines, from the Worcester region, will retail at £4.99.
Also from South Africa, HwCg will be launching the first brand for the UK market from the Northern Cape - River's Tale - at a price point of £3.69.
At the Chilean pavilion, Luis Felipe Edwards will present new wines, including Bush Vine Riesling from the Colchagua Valley, priced at £5.99, and a Chardonnay from the Leyda Valley at £7.99. They will be at the D&D Wines International stand.
New release Errazuriz Estate Cabernet Sauvignon Rosé 2006 will be available for tasting, as will the new vintage of its flagship Viñedo Chadwick 2003.
Meanwhile, Santa Carolina and Percy Fox will be launching a new look for the Chilean Antares range. The brand will be relaunched at the fair with four varietals, all carrying the same price of £4.99.
And Anakena will be unveiling a new addition to its premium Ona label, which has been extended to make space for an experimental blend of Pinot Noir, Merlot, Syrah and Viognier.
The nearby Argentinian pavilion will also have a number of new products on display. At this year's fair, for example,Viento Sur made from grapes grown at high altitude in the north west of Argentina and San Rafael in Mendoza will be launched by Freixenet.
The range consists of four single varietal wines, each priced at £5.99. The packaging has been designed for the UK market.
New Zealand, which has been one of the fastest-growing wine-producing countries supplying the UK, will be well represented at this year's fair.
Hatch Mansfield will be exhibiting all the latest vintages of the full range of Villa Maria wines and it will be launching a new addition to its Pinot Noir portfolio.
Wines from Nobilo are also being launched at the fair, including Five Fathoms Rosé and Five Fathoms Unoaked Chardonnay, both priced at £5.79.
New Zealand's Maori wine producer, Tohu Wines, will be showing its Kono wine range, also for the first time. All of the wines display elements of Maori culture on their ethnic labelling.