All news articles – Page 3802
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News
A cool £35m for Foster’s
Scottish Courage is launching new television advertising for Foster’s tonight as part of its £35m marketing support for the brand this year.Created by M & C Saatchi, the ad breaks on Channel 4 and is aimed at reinforcing the message that the...
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£5m spend on voyage of rediscovery
Häagen-Dazs is throwing £5m behind its core offerings, including a £400,000 TV and poster campaign for new variant Dulce de Leche.Breaking next week, the new TV creative follows the theme of ‘Let your tongue travel’ to back the Latin...
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PKF to audit the multiples’ abiding by code of pratice
Accountant and business advisor PKF has been appointed to conduct an audit of the leading supermarkets to see if they are abiding by the OFT’s code of practice.PKF will focus on areas the OFT found were subject to the most complaints,...
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Accentuate the positive
Creating an equal opportunities officer within your organisation is the first step towards ensuring that diversity proves a positive force in your workplace, says Christine HayhurstRon Atkinson’s much publicised comment, made in the...
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Acquisition takes Princes into bottled water
Princes has broken into the UK bottled water market through the multi-million pound acquisition of brands from Well Well Well.The move gives Princes the Aqua-Pura, Aqua Fruita, Stretton Hills and 10° brands as well as water bottling sites at...
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Clarion call for added-value strategies
Wholesalers must find new ways of adding value, rather than trying to fight only on price, if they are to have a prosperous future, delegates at this week’s Scottish Wholesale Association conference were told.The SWA’s president Eddie Lynagh...
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‘Tuck In’ ads a success
A campaign to promote English beef and lamb has been declared a success.The English Beef and Lamb Executive’s Tuck In promotion was designed to generate media interest and to encourage consumers to consider the origins of beef and lamb.As...
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Asda victorious again in our shopping survey
Ronan HegartyIt’s official: Asda is the UK’s cheapest supermarket for the seventh year running. But as our review of the past year shows, it was no walkover for the Wal-Mart subsidiary. In three of the four quarters under review, Asda...
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Bullock expands her role with Hall & Woodhouse
Hall & Woodhouse has promoted Gill Bullock to trade marketing manager to drive depot sales and promotions to multiple, cash and carry and wholesale customers.She will focus on products such as Badger premiumbottled ale and Rio soft drinks....
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Nivea puts the elements in place for aromatherapy
Nivea has extended it bath care range with the launch of a set of aromatherapy shower gels.The Bath Care Aroma shower gel range is available in translucent bottles with vibrant coloured gels designed to stand-out on shelf and look attractive in...
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Eco-friendly freezer arrives
Unilever Ice Cream & Frozen Food has launched eco-friendly freezers which it claims could save multiple and independent retailers hundreds of pounds per year in electricity bills.The Vision 12, priced at £399, and the Maxivision, priced at...
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By George, Asda’s got it
While other supermarkets are snapping up smaller rivals, Asda is finding other ways to grow. John Wood reportsAsda is under no pressure to make acquisitions despite the consolidation raging around it in the UK market, according to...
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Sundora grabs attention
Dried fruit snack specialist Sundora has revamped its Snack Pack range packaging. The Sundora Snack Pack is now packaged in metallic foil with impactful product photography.Sundora Foods’ commercial director, Julian Richards, said the new...
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Brammy Awards seek most exciting products
The annual awards highlighting all that is best about Bramley Apples were launched this week.Now in their 11th year, the Brammy Awards are intended to recognise and reward retailers, caterers, manufacturers and the food media who have made the...
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Backroom goes paperless
Sainsbury is embarking on a radical mission to drive efficiency in the last 50 yards of its supply chain in a bid to improve on-shelf availability.The Retek Store System, which will be piloted at the end of the year and rolled out across the...
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Tiger Beer burns brightly
Tiger Beer is launching a series of promotions over the next six months aimed at boosting its profile in the UK.The activity is aimed at reinforcing the brand's association with the Far East, where it is brewed. An on-packpromotion uses...
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RTD market trashed by discounting on beers and wine
A leading drinks boss has accused the multiples of crashing the once lucrative ready-to-drink market through severe discounting on beers and wines.Karen Salters, marketing director at WKD producer Beverage Brands, also accused rival brewers of...
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What it takes to be the best
Rod Addy consults some of the best store managers in the UK to find out the talents needed to perform this pivotal roleEven a retailer with the most efficient back office systems cannot dismiss the importance of the customer’s...
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Scratching a better living
Besieged poultry meat producers see their salvation in convincing consumers that the British product is the very best. But the path is a rough one, reports Vic RobertsonPoultry meat producers reckon they pulled off such a coup...
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United’s thinking big
United Co-operatives has begun a refurbishment programme for its biggest stores at a time when many of its fellow societies are attempting to dispose of their superstores so they can concentrate on c-stores.It has spent £800,000 refurbishing...