News – Page 12
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Flora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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Rude Health launches organic oat barista line
The brand said the organic variant had been in development for four years
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Dairy industry rejects calls for cheese salt reduction
The report from Action on Salt found a 30g portion of cheddar contains more salt than a packet of crisps
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FSA to launch lab-grown meat safety testing by autumn
The Grocer understands the agency plans to parachute scientists in to work alongside companies chosen to pilot a new ‘sandbox’ testing environment
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Heura turnover boosted by Waitrose listing in 2023
Plant-based brand Heura has boosted turnover by more than 20% to €38.3m (£32.8m) in 2023, helped by growth of 81% in the UK as its listing in Waitrose bolstered the Spanish-headquartered business
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Beyond Meat shares rally as vegan brand plots higher prices and better margins
Shares in Beyond Meat have shot up by 45% as the plant-based foods group signalled a move to raise its prices and highlighted improving margins as a result of cost cutting
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Vegan Food Group acquires Germany’s TofuTown
TofuTown generates annual revenues of €60m (£51m) and makes all-natural, organic tofu, plant-based spreads and meat alternatives in one of Europe’s largest vegan factories
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Candy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Vegetarian Express to scale faster thanks to £15m NVM Private Equity investment
Plant-based ingredients supplier Vegetarian Express has secured a £15m investment in return for a controlling stake in the business from NVM Private Equity
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Oatly launches organic variant of barista oat milk
The oat milk giant said the product had been designed to answer growing demand for an organic option
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Vegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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This preps crowdfunding campaign ahead of move to profitability
This is returning to the crowd for the final time ahead of a major funding round planned for later this year as it seeks to continuing supercharging growth and move into profitability
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Shoppers fear ultra-processed foods bad for their health
More than two-thirds of consumers believe ultra-processed foods contribute to obesity
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Applewood reformulates recipe for its vegan cheese line
The brand has altered the recipe to have a creamier taste and texture
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Plant-based brands ‘in the dark’ on potential labelling rule changes
The guidance is expected to enforce tighter controls on branding and labelling on plant-based dairy alternatives
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Heura raises £34m in series B round to fund ‘new chapter’ in plant-based foods
European plant-based brand Heura has closed its long-running series B funding round, raising €40m (£34.2m) in total as it seeks to turn rapid growth into profitability
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Oatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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Compleat Food Group acquires SK Foods and Zorba Foods
The two businesses specialise in private-label chilled party foods, dips and deli fillings, and have a combined turnover of more than £160m, with in excess of 1,150 employees
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Trek teams up with Biscoff to launch co-branded protein bar
The bar contains soya protein isolate and a ‘generous layer’ of Biscoff spread, coated in vegan chocolate
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Shoppers cut back on cheeseboard staples in run-up to Christmas 2023
AHDB said there were indications of shoppers cutting back in some areas perhaps perceived as non-essential