Aldi will give one nappy shopper per week a £100 voucher to spend in store, in what it is calling a “fund to support new parents”.
The competition is Aldi’s latest experiment with rewarding loyalty, based on picking winners from customers who email a copy of a receipt from a recent shop in one of the discounter’s stores. It follows an Aldi ‘big Advent giveaway’ in December, in which the supermarket gave a voucher worth up to £100 to one shopper per day, and a similar contest on a single day in February.
To be in with a chance of winning one of the £100 vouchers from Aldi’s ‘Mamia New Parent Fund’, customers must email a copy of a receipt showing their latest Mamia nappy purchase to mamiaparentfund@aldi.co.uk.
Aldi said the competition followed a OnePoll survey which found half of new parents said the experience was “overwhelming” and 45% admitted their stress levels increased as a result of added financial pressure.
“No parent ever forgets the joy of welcoming a new child, but it often also brings unexpected financial challenges,” said Aldi UK chief commercial officer Julie Ashfield.
“Even after the big-ticket purchases before the baby arrives, there are suddenly lots of new items to add to your weekly grocery list for the first time.
“As the UK’s cheapest supermarket, we’re committed to doing whatever we can to support parents in making their money go further, including through our award-winning Mamia brand. Our Mamia New Parent Fund is just another way that we’re supporting parents to help them better enjoy every moment with their new arrival.”
The competition is open now and runs until 11.59pm on 5 March 2026, with full terms and conditions here.
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