Alizé is hoping to copy the stateside success of its latest cognac-based spirit in the UK.
Alizé Bleu is the fourth innovation from the brand. It has been adopted by the US hip-hop scene and is popular with urban trendsetters.
Created by the Lafragette family in France, Alizé Bleu combines aged VS Cognac with premium French vodka, which has been blended with a mix of ginger and fruit juices.
The launch will be backed with music and dance festival sponsorship this year, with extensive on-trade activity.
Alizé Bleu is 20% abv and 70cl bottles have a £18.99 rsp.
Alizé Bleu is the fourth innovation from the brand. It has been adopted by the US hip-hop scene and is popular with urban trendsetters.
Created by the Lafragette family in France, Alizé Bleu combines aged VS Cognac with premium French vodka, which has been blended with a mix of ginger and fruit juices.
The launch will be backed with music and dance festival sponsorship this year, with extensive on-trade activity.
Alizé Bleu is 20% abv and 70cl bottles have a £18.99 rsp.
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