Asda has completed the rollout of electronic shelf-edge labels (ESLs) across its Express estate.
The project, which started last October, has involved installing 1.2 million ESLs across Asda’s 517 Express stores.
The technology, supplied by Vusion and its partners Renovotec and HL Display, has replaced the manual task of swapping out over 120,000 paper price tickets per week.
By removing this, colleagues can better use their time to serve customers, improve availability and maintain store standards, Asda said.
The new shelf labels also provide a clearer display for pricing, unit cost, weight and promotional information, helping colleagues more easily answer customer queries at the shelf edge, it added.
Customers will also benefit from additional ingredient and allergen information on products such as bakery items to help them make informed choices.
As part of the rollout, Asda has also introduced Vusion’s new 2.6 inch electronic shelf-edge label, offering a higher-quality screen and making it easier to read for colleagues and customers.
“Completing the rollout of electronic shelf-edge labels across our entire Express estate is a major milestone,” said Asda Express central operations director Matt Harrison.
“By removing manual pricing tasks, we’re freeing up time for colleagues to focus on serving customers and keeping store standards high. It’s another example of how we’re modernising our stores to improve the shopping experience for customers.”
Vusion UK&I CEO Roy Horgan added: “We are proud to have reached this milestone with Asda, and we look forward to continuing our partnership, building on this strong foundation to further improve the in-store experience for all.”
The tech rollout comes as Asda kicked off a trial last year with shelf-edge availability cameras in five of its supermarket stores. A wider rollout is due in the coming months.
The technology continuously monitors shelves and can identify gaps, out-of-stocks, low stock levels and products that have been placed in the wrong location. When an issue is detected, colleagues receive a notification so they can replenish stock more quickly, helping to keep shelves full and products available for customers.
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