Asda will install up to 700 self-service laundry machines across its network, under a new partnership with supplier ME Group.
Operating from Asda’s network of supercentres, superstores, supermarkets and petrol forecourts, the 9kg and 20kg-drum washing machines will be available to customers 24 hours a day, seven days a week.
Equipped with integrated detergents and optional additives like fabric softener, the machines are installed in a self-service outdoor kiosk. They take an average of 30 minutes to wash, with 15 minutes drying, and are able to text customers just prior to the wash ending.
“We’re always looking for new ways to make life easier for the customers who shop with us,” said Asda Express VP for foodservice and fuel Joseph Sutton.
“This large‑scale rollout of Wash.ME units gives customers a quick, convenient and great‑value way to tackle their laundry while they shop. We’re pleased to be working with ME Group on this significant partnership and look forward to seeing the benefits it brings to customers across the UK.”
“Asda is a perfect company to partner with,” said ME Group deputy CEO Vladimir Crasneanscki.
“Their retail and petrol stations are excellent locations for our services and their innovative and fast-paced approach will enable us to deploy our units rapidly. We are delighted to announce this partnership; this is the largest single-client deal in the history of our laundry division and demonstrates the growing demand for our services.”
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