Benefit Juice has relaunched its drinks offer with new packaging, flavours and added fibre and vitamin D to its ingredients list.
The new-and-improved Enrich and Vitality juices now include 6g of fibre, 100% of the daily recommended allowance of vitamin D. They also contain vitamins C, E and K, folate, potassium and beta-carotene, found naturally in the fruits & vegetables in the juice.
The new formulation for Enrich comprises “a zesty blend” of carrot, mango & ginger. Vitality, meanwhile, offers “a rich blend” of beetroot, raspberry and grape.
The recipe for Benefit Juice’s Cleanse prune juice has not changed, but the packaging has been updated in line with the rest of the revamped range.
With the NHS recommending 30g fibre a day as part of a healthy and balanced diet, Benefit had “worked hard to increase the fibre content in every glass”, it said. Meanwhile, the addition of vitamin D was designed to “help maintain strong bones, support immune function, and regulate muscle strength”.
“We are excited to be relaunching our core range of pure juices,” said Benefit Juice founder Gavin Cox. “We are exceptionally proud of how successful the range has been with customers since its launch in 2015 and want to thank our loyal customers with something new and refreshing, whilst still supporting their nutrition with our enriched juices.”
The new range has launched online via Benefit Juice’s DTC platform and will be rolling into Waitrose stores from this month.
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