Birds Eye adds two prawn dishes to its world cuisine frozen fish range

Birds Eye has extended its Captain’s Discoveries frozen fish range with two new prawn additions.

Battered Lemon & Parsley Prawns (220g) and Classic Breaded Prawns (250g) will roll out in Tesco on 8 September, priced at £4.

They are both Aquaculture Stewardship Council-certified and will join six other products in the range, which launched in March.

Aimed at attracting younger shoppers who ‘typically under-index’ in the frozen fish category, the sub-brand is themed on “world cuisine dishes”.

The lineup comprises Mexican Tortilla Crumb Fish Fillets, Mediterranean Focaccia Crumb Fish Fillets, and two Fish Fillet Bakes drawing on Indian and Mexican flavours.

Bird’s Eye’s Lightly Dusted Fish Fillets with Sea Salt & Rosemary, and Lightly Dusted Fish Fillets with Lemon & Black Pepper also sit within the portfolio.

The latest NPD comes on the back of Birds Eye’s expanding its chips selection last month with gluten-free Crispy Wedges (rsp: £2.50/700g).