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Brazil denounced for ‘greenwashing’ as meat sector set for centre stage at COP30
By Kevin White2025-11-05T10:49:00
Meat and poultry giants such as JBS, Minerva and MBRF were ‘working overtime’ to portray themselves as champions of climate action while lobbying to avoid regulation, claimed Changing Markets Foundation
Brazil has been accused of “pervasive greenwashing” and of using COP30 to further the cause of its powerful livestock sector – just days before it hosts the UN climate summit in the heart of the Amazon.
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