One of Scotland’s oldest families is plotting a national rollout of its own range of posh nosh to rival Prince Charles’ organic Duchy Originals.
Buccleuch Heritage Foods, headed by the Duke of Buccleuch and his son the Earl of Dalkeith, has appointed Product Chain to get the brand’s preserves to real ales range listings nationwide.
Up until now the range, which also includes biscuits and chocolates all sourced from ingredients produced on or near the family’s Scottish Borders and Dumfries & Galloway estates, has only been on sale in selected Scottish outlets.
But the company now plans to take the premium brand
much further afield and make a name for its producers at the same time.
The Buccleuch Estate is no stranger to the food industry, having already gained a first class reputation for its premium Scottish beef among top restaurants and chefs.
And the Earl, the latest heir in a family tree dating back 700 years to Robert the Bruce, said: “Our plans are significant and long term, and our watchwords are quality, integrity, authenticity and the pursuit of excellence in all that we do.”
One of those plans includes subsidising the company’s producers until the business can return a profit.
The first 10 products aiming for a national rollout include a Scottish Crunchy Mustard retailing at £2.35 for a 280g jar, a 200g tube of Perkins Biscuits (£2.20) and three types of bottled real ale at £2.55 each.
However, unlike Duchy Originals, the Buccleuch Estates portfolio will not be going down the organic route for the time being, although all the products are free of additives.
More new offerings, including a chilled range, are already in development.
Simon Mowbray
Buccleuch Heritage Foods, headed by the Duke of Buccleuch and his son the Earl of Dalkeith, has appointed Product Chain to get the brand’s preserves to real ales range listings nationwide.
Up until now the range, which also includes biscuits and chocolates all sourced from ingredients produced on or near the family’s Scottish Borders and Dumfries & Galloway estates, has only been on sale in selected Scottish outlets.
But the company now plans to take the premium brand
much further afield and make a name for its producers at the same time.
The Buccleuch Estate is no stranger to the food industry, having already gained a first class reputation for its premium Scottish beef among top restaurants and chefs.
And the Earl, the latest heir in a family tree dating back 700 years to Robert the Bruce, said: “Our plans are significant and long term, and our watchwords are quality, integrity, authenticity and the pursuit of excellence in all that we do.”
One of those plans includes subsidising the company’s producers until the business can return a profit.
The first 10 products aiming for a national rollout include a Scottish Crunchy Mustard retailing at £2.35 for a 280g jar, a 200g tube of Perkins Biscuits (£2.20) and three types of bottled real ale at £2.55 each.
However, unlike Duchy Originals, the Buccleuch Estates portfolio will not be going down the organic route for the time being, although all the products are free of additives.
More new offerings, including a chilled range, are already in development.
Simon Mowbray
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