City snapshot: AG Barr scores good result from Euros Irn-Bru campaign

IRN-BRU 500ml RPET recycled bottle

Sales at AG Barr have increased by more than £10m in the first half after a “highly effective” marketing campaign during the Euros football tournament in the summer boosted the popularity of Irn-Bru. Plus, Cake Box has revealed a collaboration with Nutella to launch a lineup of five new products for the UK market

 

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