Orange liqueur brand Cointreau has unveiled a duo of ready-to-drink canned cocktails under its ‘Cocktail Twists’ sub-brand.
Tins in Original Margarita and Passionfruit Margarita have rolled into Waitrose stores (rsp: £4/125ml).
They offered “a smart, stylish way to enjoy bar-quality margaritas with zero effort and 100% flavour,” said Maison Cointreau.
Original Margarita was made from “a zesty blend” of Cointreau orange liqueur, “premium” tequila, lime peel distillate, and lime juice concentrate, the supplier said. It offered “a clean, bright, and balanced taste”.
Passionfruit Margarita, meanwhile, contained Cointreau, tequila, lime juice from concentrate alongside a “natural” passionfruit flavour. It had a “fragrant, well-balanced profile”.
New research from Cointreau owner Rémy Cointreau showed some 59% of UK consumers planned to drink more cocktails at home over Christmas than at any other time of year.
“Our ready-to-drink cocktail range, now enhanced with new flavours on our classic Margarita and available in a can, is a premium expression of this consumption habit,” said Clémence Gallet, Cointreau executive director at Rémy Cointreau. “It is designed to invite cocktail lovers to savour Cointreau at any cocktail occasion, in an elevated and convenient way.”
Cointreau unveiled Cocktail Twists last September, rolling out bottled 15% abv premixed cocktails in Lime Daquiri and Berry Cosmo.
The SKUs were last seen in Waitrose stores in September [Assosia].
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