Dash Water has teamed up with cult wine brand La Vieille Ferme to launch a rosé spritz kit online.
The limited-edition kit pairs Dash Peach with La Vieille Ferme’s bestselling rosé wine to enable shoppers to make a longer, low-alcohol spritz at home.
It contains two cans of Dash Peach, a bottle of La Vieille Ferme Rosé, a pair of bespoke spritz glasses designed by Issy Granger, glass straws and a deck of Dash branded playing cards.
The NPD has rolled out via the Dash website, while stocks last (rsp: £60)
“When we first thought about pairing Dash Peach with La Vieille Ferme, it felt like one of those ideas that was hiding in plain sight,” said Dash co-founder Alex Wright. “As people embrace moderation, they’re looking for simple twists on the classics rather than something completely different. This kit is made for exactly that.”
Andrew Bayley, MD of La Vieille Ferme supplier Famille Perrin, added: “We’re delighted to be partnering with Dash to create a fresh new way to enjoy La Vieille Ferme Rosé, the UK’s number-one selling wine. Adding Dash Peach brings a fresh twist that complements it perfectly, and lightens the drinking occasion.
“This Rosé Spritz is what makes summer drinking special – great ingredients, great taste and taking the time to enjoy the moment with others.”
It is the third co-branded collaboration from Dash this year, which teamed up with Perelló on a clean, dirty Martini kit in January, and launched a Pink Lady branded apple sparkling water in May.
La Vieille Ferme, meanwhile, announced a wine bar pop-up with KFC last week.
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