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Diageo swaps US Cîroc rights for stake in LeBron James’ Lobos 1707 tequila
By James Beeson2025-04-08T08:45:00
Diageo will retain the rights to Cîroc in global markets including the UK
Diageo has traded the rights to its Cîroc vodka brand in the north America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand.
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