
The East of England Co-op has invested over £600,000 to upgrade its self-serve checkouts in partnership with Trust Retail.
Following a pilot at its food store on Vernon Street, Ipswich, the society said the new technology improved transaction efficiency and customer satisfaction.
East of England Co-op is now replacing all 170 self-service tills across its estate, which are located in 73 of its 128 food stores.
It added that Trust Retail’s self-serve solution had the potential to improve its shrinkage through in-built camera technology, and could help reduce customer waiting times with age verification software.
“Using technology to improve the customer experience in our food stores is incredibly important to us,” said East of England Co-op technology officer Rob Smith.
“This partnership with Trust Retail alongside a substantial investment from the business ensures we’re doing just that as well as providing technology that can create further efficiencies and compliance improvements in the future.”
Business process specialist MiTEQ has supported the retailer with the procurement process. The deployment of the technology began in September and is scheduled to complete by the end of the year.






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