Cadbury is squaring up to the competition in the run up to Easter with the launch of the first square hollow Easter egg. The Cadbury Squegg aims to bring a trendier edge to the Easter egg market and tempt back lapsed users such as fashion conscious teenagers and young people who have grown out of traditional Easter eggs ­ as well as their relatives who have stopped buying them. Cadbury has invested £1m in developing Squegg, which contains Cadbury Dairy Milk chunks (rsp: £3.49). An alternative version of the Squegg comes with a limited edition finger folding game Cubit (rsp: £4.49). National poster ads will promote Squegg in the run up to Easter. Other new Cadbury Easter eggs include Yowie, Star Wars and Miniature Heroes. {{P&P }}