Emmi Caffè Latte is to add a sixth SKU to its iced coffee range as it seeks to tap into the nation’s growing appetite for ‘permissible treats’.
Creamy will make its debut in Tesco on 27 October (rsp: £1.85/230ml) and is made with three ingredients: hand-roasted arabica beans from Guatemala and Honduras, fresh Swiss milk enriched with cream, and sugar.
The chilled drink aims to jump on “little treat” culture by elevating “everyday me moments” through a luxurious, guilt-free iced coffee drinking experience, the brand said.
According to Emmi Caffè Latte, Creamy is its top-performing flavour globally and a bestseller in Switzerland, Germany and Belgium.
The NPD comes six months after the brand launched its Zero SKU, which is made with just two ingredients – coffee and milk – and joins the existing Skinny, High Protein, Caramel and Cappuccino line-up.
“Consumers are increasingly looking for small moments to treat themselves that align with their health and lifestyle goals,” said Georgia Lightbody, brand manager at Emmi Caffè Latte.
“Our new Emmi Caffè Latte Creamy variant brings together everything they want: great taste, high-quality natural ingredients, and a momentary retreat to re-energise – all in a convenient, on-the-go format.”
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