Facebook friendzy: the fmcg giants making social media pay

FACEBOOK FMCG

Since 2004, Facebook has promised to “help you connect and share with the people in your life”. Now, brands are using the social networking site to connect and share with consumers and even sell direct – not that driving online sales is their primary objective. Daniel Selwood reports

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW