Fuel10k has added a larger porridge pot format, providing 20g protein.
The 80g pots will debut in Golden Syrup and Chocolate Fudge, both of which are non-HFSS.
They will roll into selected Co-op stores on 24 November with an rsp of £1.60 each.
Ready in two minutes after hot water is added, they were designed to provide a substantial breakfast option that delivers both on taste and functionality, with even more protein, said Fuel10k.
“We know our consumers are looking for a breakfast that’s quick and high in protein to fit their busy lifestyles but still tastes great,” said Dan Jalalpour, global marketing director of breakfast at Fuel10k owner Premier Foods.
“Our existing pots are already a big hit with health engaged shoppers, and our new 80g pots will deliver even more protein in a larger format, while offering the same great flavour, convenience and quality Fuel10k is known for.
“We’re confident this launch will drive excitement in the breakfast category and encourage shoppers to trade up to bigger pots in delicious flavours.”
The 80g porridge pots are the latest launch in a year-long innovation spree from Fuel10k. Over the course of 2025, it has added cereals, baking mixes, instant soups and noodles, yoghurt and granola pots, and ready-to-eat porridge and rice pudding pots.
The added protein breakfast brand was acquired by ambient food giant Premier Foods at the end of 2023.
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