Funkin Cocktails has debuted a trio of ready-to-drink spritz serves.
Cans in Sangria, Elderflower and Limoncello are set to roll out across grocery this spring (rsp: £2.30/330ml). Limoncello and Elderflower are in Asda now, with Elderflower and Sangria rolling out in Waitrose late May.
The new serves will sit alongside Funkin’s existing nitro-infused cocktails, stocked in multiples including Asda, Morrisons, Sainsbury’s and Tesco.
They had been developed in response to demand for “lighter, more sessionable drinks,” Funkin said.
At 4.5% abv, they were “positioned to capitalise on evolving social occasions starting earlier in the day,” such as brunches, BBQs and festivals, it added.
“We wanted to create a spritz range with flavours that feel fresh, vibrant and perfect for every occasion as we head into the warmer months,” said Funkin managing director Clara Shand. “Spritz has already established itself as a major force in the on trade, where it’s now the UK’s number two cocktail.
“As one of the UK’s leading cocktail brands, we’re ideally placed to translate that momentum in the off trade and drive further category growth.”
In Sangria, Elderflower and Limoncello, Funkin had opted for flavours that were “instantly recognisable but premium and on trend,” Shand added.
The launch will be supported by a through-the-line campaign including in-store activations, digital amplification and sampling.
Funkin Cocktails is the sixth largest RTD brand in UK retail. Last year, sales climbed 3.6% to £27m [NIQ 52 we 6 September 2025].
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