Global Brands has moved to take advantage of rising demand for higher-strength RTDs, having unveiled a new-to-market brand called Quadz.
Its initial lineup comprises a quartet of 18.8% abv cocktails in pocket-sized bottles and trending flavours – Blue Razz, Cherry Daq, Lime Marg and Pink Marg.
They have launched DTC and on Amazon (rsp £4.99/200ml).
Billed as a “no-nonsense solution to pre-drinking,” Quadz was aimed at “Gen Z and millennial drinkers who prioritise memorable nights and value for money”, Global Brands said.
“The best nights rarely start inside the club – they start in the queue, on the street, or at pre drinks,” said Quadz brand manager Ellie Memmott. “They are exactly the moments we designed Quadz for.”
Containing the equivalent of four shots of vodka per 200ml bottle, Quadz was “perfect for on-the-go sipping”, Memmott added.
The RTD category is in double-digit growth and valued in excess of £80m [NIQ 52 w/e 27 December 2025].
The high-abv segment had emerged as “the most valuable and fastest growing subcategory” within RTDs, Global Brands said. Quadz was therefore set to be “an instant hit with UK party-goers”, it added.
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