Greggs has opened its first ’Bitesize Greggs’ shop format, which will offer products to more customers in high-footfall locations that are constrained by space.
The first smaller shop opened in Sevenoaks Station on 7 November. Open seven days a week, it offers a tailored range of bestselling products including Sausage Rolls, Steak Bakes, sweet treats and Fairtrade hot drinks, as well as the recently launched Festive Bake.
The food-to-go retailer will open a small number of Bitesize Greggs to assess consumer behaviour and operational efficiencies in the new fit-outs. The majority of these smaller sites will launch in prime travel hub locations.
They will be rolled out alongside more traditional, larger shops in line with the company’s growth plans. Greggs is on track to open around 120 net new shops in 2025, averaging around four new shop openings per week.
The next Bitesize Greggs shop will open in December in Dartford Station, Kent and Cheshire Oaks, with additional openings to follow.
“We’re excited to announce the launch of our ‘Bitesize Greggs’ concept,” said Greggs property director Tony Rowson. “This small but mighty new format will allow us to reach more customers on the go from compact units, whilst still offering a selection of our bestselling products.
“The rollout of ‘Bitesize Greggs’, initially on a trial basis, will support our broader estate growth plans.”
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