Holland & Barrett has launched an online marketplace as it looks to broaden its offer into new categories, The Grocer can reveal.
The retailer quietly launched the new platform in late February and is on the hunt for new and existing suppliers to list products.
Currently it has around live 2,200 SKUs including eye masks, beauty products and a range of branded vitamins, food and drink.
“We’re focused on building out our core health and wellness categories while also introducing complementary ranges that help customers support their wellbeing in more ways,” H&B chief digital officer Jacopo Mor told The Grocer.
This included categories like electrical beauty devices, mobility support products, and other ranges that “align with our wellness missions”, including sleep, Mor said.
“We’re working with specialist sellers and innovative brands that can add depth and expertise to our assortment and help us bring even more choice to customers,” he added.
Currently the platform is only available in the UK. Orders are either fulfilled by Holland & Barrett from its newly reopened Autoscore fulfilment centre in Burton or fulfilled directly by the seller.
“The marketplace is part of our strategy to broaden our assortment and introduce new categories that complement our core health and wellness offer,” said Mor.
“By expanding the range available via hollandandbarrett.com, we’re able to meet more customer needs and attract new audiences, while continuing to support our mission of making health and wellness accessible to all.”
The health and wellness giant is the latest UK retailer to launch online marketplaces, to broaden their multichannel offer and reach new types of customers. Tesco for example has grown its own marketplace offer to more than 300,000 SKUs since launch in June 2024. The Grocer recently revealed that the supermarket had increased its seller count three-fold.
Walmart also kicked off a major recruitment drive of UK suppliers for its own global marketplace in September.
Read more: Should Amazon be worried about Tesco’s marketplace?
While Holland & Barrett was initially behind the curve for e-commerce, owner LetterOne has invested heavily in its digital offer as part of its turnaround plan over the past three years. 2025 was its “strongest ever” year for e-commerce, with digital sales growing 20%.
No comments yet