Iceland Foods is the latest retailer to kick off its 2025 Christmas recruitment drive.
The frozen supermarket is looking to fill 1,800 part-time and full-time roles ahead of the “busy” festive period. It includes 1,200 retail assistants to work in Iceland and Food Warehouse stores, as well as an additional 650 delivery drivers.
All positions – which Iceland is hoping to fill by 28 November – will be offered fixed term contracts of 16 weeks over the key Christmas period. Iceland is sweetening the deal by offering all 15% discount in stores and online from the first day of their employment.
“With more than a million stairs to climb and hundreds of thousands of turkeys and festive party food to deliver, we’re looking for more people to join our team this Christmas,” said Paul Dhaliwal, Iceland Foods chief commercial officer.
“We need drivers up for the challenge of bringing joy and shopping bags to households up and down the country.”
Iceland announced the drive with the reveal of its “first ever” Christmas recruitment video. Set in 1999 – the year that Iceland first launched its online delivery service – the video features an impassioned store manager giving a team of Iceland colleagues a pep talk ahead of their Christmas rounds.
“It’s not just a job, it’s a Christmas tradition,” he says.
To give shoppers more time to prepare this year, Iceland has also opened and extended its Christmas delivery slots. Customers will now be able to book deliveries up to six days in advance throughout the festive period.
Iceland is the latest supermarket to announce festive recruitment drives, joining Tesco, Sainsbury’s, Aldi and Waitrose. Collectively they’re looking to fill more than 70,000 roles ahead of what’s set to be one of the most competitive golden quarters in recent history,
Research published by VoucherCodes and GlobalData earlier this week suggests consumers intend to cut their spend on Christmas dinner for the first time in three years as they continue to feel the squeeze of food inflation.
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