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Invest in plant-based or risk billions, report tells retailers
By Charles Elliman2026-04-27T11:50:00
Source: Getty Images
Sustainability consultancy Systemiq and plant-based NGO ProVeg International said alternative protein revenues were projected to reach £5.5bn by 2040, with plant-based protein sales expected to grow from 14% in 2025 to 29% by 2040
Supermarkets risk losing out on billions if they fail to seize the plant-based market.
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