IRO Sushi sales jumped in 2025 as the fast-growing sushi brand rolled out new sites and products.
For the 52 weeks to 31 December 2025, total system sales increased 29% to £18.5m, driven by five new store openings in Canterbury, Newbury, Sevenoaks, Tonbridge and West Hampstead. The group now has a total of 30 UK locations.
Like-for-like sales rose by 19% as a result of IRO Sushi’s new product development strategy and marketing initiatives.
Over the period, the total number of customers served jumped by 55% to 1.1 million, while the group sold more than 2.6 million portions of Chicken Katsu Curry, nearly 100,000 portions of Chicken Gyoza and nearly 150,000 portions of its Salmon Selection Box.
“It’s been a fantastic 12 months for IRO Sushi,” said founder and CEO Chhong Sherpa. “Building on our track record of growth, we’ve worked tirelessly to bring new dishes to market, open new stores in locations where we didn’t have an existing presence and executed high-impact campaigns to drive new customer acquisition and repeat visits.
“Consumers across the UK are increasingly demanding high-protein, healthy and authentic meals for lunch and dinner. However, too often, they are let down by inferior products or supermarket-quality. At IRO Sushi, we’re on a mission to change that.
“We are on a mission to bring premium, high-quality sushi to everyone, every day, combining fresh ingredients, expert chefs and generous portions to provide great value whether eating on-the-go, dining in, or at home.”
In 2026, IRO Sushi plans to open at least 10 new sites, with two locations in Woking and Royal Tunbridge Wells due to open at the end of January.
The group is also exploring early-stage opportunities to take the brand to new markets and is aiming to sign its first international market in 2026 as it looks to scale to 100 locations globally by 2030.
“As we look ahead to the rest of 2026, we have a fantastic pipeline,” Sherpa added. “We have two new sites set to open and a long-list of locations, and franchisees, that we are in active discussions with. This will support our broader ambition to scale to 100 sites globally by 2030 and take us one step closer to becoming the brand of choice for sushi lovers across the country.”
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