John Lewis has named Dom McBrien as its new chief digital and omnichannel officer.
McBrien, who will take up a seat on the John Lewis management board, has more than 20 years’ experience in retail and digital transformation. He joins from Glanbia Performance Nutrition where he was global president for direct to consumer and CEO of its DTC performance nutrition business Body & Fit, which it acquired in 2017.
He joined Glanbia in 2018, before which he held senior trading and multichannel roles with major retailers The White Company, M&S, New Look and Arcadia.
McBrien will take up his new role on 1 October and will report directly to John Lewis MD Peter Ruis.
“I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey,” said McBrien. “The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started.”
Ruis added: “I’m delighted to appoint Dom as our chief digital & omnichannel officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
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