Krispy Kreme has partnered with matcha challenger PerfectTed to launch a matcha doughnut and drinks range.
The new ‘Grab Your Greens’ campaign looks to provide customers with a “joy-filled matcha-powered lift” and will see the pair offering a limited-edition Strawberry Matcha Doughnut.
It features an Original Glazed doughnut filled with strawberry-flavoured Kreme, dipped in a PerfectTed matcha-flavour coating and topped with dried strawberry pieces. The doughnut, priced from £2.59, will be available in Krispy Kreme shops across the UK and Ireland until 6 February and exclusively in selected Tesco stores in mainland UK for a limited period.
It launches alongside an Original Glazed Matcha Latte and an Original Glazed Iced Matcha Latte. Priced from £4.69, both drinks combine PerfectTed’s oat matcha drink with an Original Glazed doughnut flavour.
“This collaboration brings together two brands known for quality and joy,” said Krispy Kreme UK and Ireland president Guy Meakin. “PerfectTed’s matcha complements our Original Glazed doughnuts perfectly.”
“As part of the collaboration, we are also delighted to be ‘going green’ with PerfectTed with a fun ‘takeover’ of our Krispy Kreme One New Change (St Paul’s) shop in London on 22 January, inviting fans to taste, sip and snap the ultimate matcha moment.”
PerfectTed co-founder Marisa Poster added: “At PerfectTed, our mission is to make matcha accessible and enjoyable for everyone. Partnering with Krispy Kreme has been incredibly exciting, as we’ve found a fun way to blend the world’s number-one matcha with Krispy Kreme’s iconic doughnuts.
“This collaboration brings together consumer favourites like the Original Glazed doughnut and the viral strawberry matcha latte, to offer a delicious new way to ‘grab your greens’ this January.”
No comments yet