Sourdough startup Luke’s Bakery has scored backing from two experienced food industry figures.
Pipers Crisps co-founders Alex Albone and James Sweeting invested a “significant” undisclosed sum in the East Yorkshire-based business.
Founded by banker-turned-baker Luke Jenneson in 2022, Luke’s is on a mission to “bring proper bread to the north”. The company’s range of sourdough is supplied to a Luke’s customer base of retail outlets and hospitality venues across Yorkshire and Lincolnshire.
Luke’s recently expanded its capacity after moving to a larger bakery in Brough, with plans in place to diversify its range of products in the future.
“It’s been a brilliant first two years for the business, from perfecting our range and bringing on board our first customers, to baking thousands of sourdough loaves a week and delivering across Yorkshire and Lincolnshire,” Jenneson said.
“Bread lovers tell us every day about how much they enjoy our products and there’s a big appetite for greater availability and a wider range.
“I couldn’t be prouder to have James and Alex on board as investors. They’ve both provided invaluable counsel during the journey so far and their investment has already helped take us to the next level with the move to a new bakery. Roll on the next chapter.”
Sweeting added: “I knew when I first tasted one of Luke’s loaves that he was onto something. The market for fresh, local bread made with simple ingredients is growing, and Luke’s baking skills and business brain are impressive. I’m thrilled to be involved and look forward to playing a part in the brand’s next chapter.”
Albone said: “Creating a successful food business starts with a great product, which Luke and his team have mastered. I’m delighted to be getting involved to support them towards their next goals, growing distribution, expanding their range and raising brand awareness across the region and beyond.”
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