M&S calls for fibre labelling rules to allow ‘everyday language’

Alex Freudmann

Source: Marks & Spencer

The retailer has told the health secretary it wants to say ‘improves gut health’ instead of ‘faecal bulk’ or ‘intestinal transit time’

M&S is urging the government to relax labelling rules so it can use commonly understood phrases like “gut health” instead of “intestinal transit time”.

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