M&S has launched a pre-loved clothes shop on eBay, allowing shoppers to buy items other customers have traded in.
Customers with items they no longer wear can send them via a free courier service to Reskinned, M&S’s resale partner in the initiative, after completing a form on M&S.com or scanning a QR code in store. For each return that includes at least one M&S-labelled item, customers receive a voucher worth £5 off a spend of £35 or more on fashion, home, and beauty products online at M&S.com, valid for four weeks.
Returned items that can be worn again are professionally cleaned, repaired and listed by Reskinned on M&S’s eBay store. Those that cannot be resold will be responsibly repurposed or recycled, according to M&S.
M&S has also committed to donating 15% of profits from the scheme to long-standing charity partner Oxfam to help tackle poverty and inequality around the world.
“We are committed to supporting customers to do the right thing and playing our part in reducing textile waste,” said Monique Leeuwenburgh, director of sourcing and technology in fashion, home & beauty at M&S.
“We’re delighted to be partnering with the pre-loved experts at eBay and Reskinned to launch a dedicated resale platform. This not only offers more ways for customers to give items another life, but also an opportunity for customers to purchase items they might have missed from previous seasons – which are pre-loved.”
Kirsty Keoghan, eBay European GM of fashion, said: “M&S is a beloved British institution, known for its enduring quality and style, and a staple in wardrobes across the UK. Welcoming M&S to the eBay marketplace represents an exciting milestone in our mission to make circular fashion more accessible, appealing and scalable.”
Reskinned co-founder Matt Hanrahan said: “Our mission is to maximise the lifespan of clothing. We’re making it easy for brands and their customers to rehome unwanted clothes, whether that’s reselling, repairing or if it’s end-of-life recycling it responsibly. We’re determined to create a more sustainable clothing future for us all.”
The scheme was also welcomed by circular economy minister Mary Creagh, who said: “Our Plan for Change is focused on cleaning up Britain, ending our throwaway culture and ensuring that the 700,000-odd tonnes of clothes we throw away each year are worn more.
“Only government and businesses working together can stop fashion costing the earth, which is why I welcome this new initiative from M&S – a great way for consumers to be rewarded for providing a new home for old favourites.”
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