White Claw brand owner Mark Anthony Brands International (MABI) has continued its push into spirits, launching a Colombian coffee-infused rum liqueur in the UK.
Called Cloud House, the tipple combines cold brewed arabica coffee harvested from the mountain region of Sierra Nevada de Santa Marta and rum distilled on Colombia’s Caribbean coastline.
Aged in ex-bourbon casks, the rum had “deluxe, salted caramel notes” that were complemented by the coffee to create a “sweet, uplifting flavour”, according to MABI.
It will launch via Amazon in the UK on 7 October (rsp: £32/70cl).
Cloud House captured “the authentic spirit of Colombia” said Eve Heffernan, global brand manager for emerging spirits at MABI.
“We’re excited to bring this Cloud House to the UK and we know cocktail and coffee lovers alike will embrace discovering this unique and delicious new liqueur,” she added.
It comes after MABI added a quartet of vodkas from its White Claw brand in the UK last month.
White Claw Vodka launched with three 30% abv flavoured vodka spirit drinks and one 40% abv vodka. They are available via DTC and Amazon.
Alongside White Claw, MABI also owns Canadian whiskey brand Bearface, and the Irish whiskey and gin brand Glendalough.
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