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McVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
By Niamh Leonard-Bedwell2025-04-24T13:34:00
Source: Pladis
The push will include wholesale and in-store activations and projections on landmarks
McVitie’s has launched one of its “biggest, multimillion-pound” campaigns to date to celebrate 100 years of the Chocolate Digestive biscuit.
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