Minor Figures has announced the launch of Barista Oat (Regenerative) in partnership with Wildfarmed.
Barista Oat (Regenerative) (rsp: £2.40) is the brand’s first barista standard oat milk made with regeneratively grown oats.
All oats were supplied by Wildfarmed growers, who farm regeneratively, using a holistic approach to agriculture that works with nature.
It is the first time Wildfarmed oats have been used in plant-based milks.
“Oats are a regenerative powerhouse and a key part of our growers’ rotation – they rebuild soil structure, prevent nutrient loss, support soil biology, and increase resilience,” said Ed Lees, Wildfarmed co-founder. “Our goal has always been to accelerate the transition to regenerative agriculture, and Barista Oat (Regenerative) gives people the option to choose an oat that helps to support farmers and bring back nature-rich landscapes with every sip.”
It is the latest addition to Minor Figures’ Barista Oat range and is a coffee-first product. The brand said it delivered a smooth, full-bodied coffee to provide an indulgent coffee drinking experience.
“We’re thrilled to be working with Wildfarmed to create a UK-first that’s pushing us closer to the future we want to see,” said Stuart Forsyth, co-founder and CEO of Minor Figures. “Barista Oat (Regenerative) takes advantage of Wildfarmed’s pioneering regenerative farming practices, which prioritise protecting people and the planet to create a product that’s in harmony with both nature and coffee.”
The product is also 100% plant-based, gluten free and fortified with vitamins and minerals.
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