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Morrisons rolling out ‘shop to light’ ESL feature for shoppers
By George Nott2026-09-21T13:52:00
The tool will confirm the shopper is in the correct aisle of the product they are seeking, before blinking the light on the ESL when the shopper is looking in the right spot
Morrisons is launching a ‘shop to light’ feature across hundreds of its stores, which allows shoppers searching for a product to tap a button in its app and have its electronic shelf label (ESL) flash a light.
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