Morrisons is to become the exclusive sponsor of the new series of Amazon Prime Video hit series Clarkson’s Farm.
The deal, which also includes sponsorship of previous episodes, will see a 10-second Morrisons ident with the strapline ‘Clarkson’s Farm, brought to you by Morrisons’ shown the start of each episode.
A 30-second advert from Morrisons’ new advertising and brand campaign will open the first break of the programme.
The first four episodes of the programme, set on Jeremy Clarkson’s Diddly Squat Farm in Chipping Norton, will launch on Prime Video on 23 May.
An additional two episodes will air on 30 May, followed by the final two on 6 June.
The idents feature farmyard animals, including sheep and cows, playfully mimicking in-store PA announcements.
The 30-second ads will highlight Morrisons’ fresh, British-farmed food. Created with Leo Burnett UK, they show customers sourcing their shopping in their natural, “challenging” conditions such as out at sea or in a wet and muddy field before quickly cutting to the customers buying the produce in-store from Morrisons with ease.
“We’re delighted to welcome back Clarkson’s Farm on Prime Video with one of the UK’s major supermarkets, Morrisons, as the exclusive sponsor,” said Krishan Patel, director, Agency UK and EMEA BD, Amazon Ads. “It’s a great example of how we are helping brands, like Morrisons, connect with millions of viewers and build brand loyalty alongside one of Prime Video’s biggest and most-loved shows.”
Morrisons customer and trade planning director Alex Rogerson said: “From field to fork, acres to aisles and tractors to trolleys – this sponsorship is a celebration of the quality of great British-farmed food, the journey it takes and the farmers who make it possible.
“Morrisons works directly with British farmers and growers all year round and we pride ourselves on our great-quality, fresh food as a result.”
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