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Morrisons signs deal with NIQ to better ‘identify growth opportunities and act’
By George Nott2026-09-03T12:56:00
The supermarket will gain access to NIQ’s full suite of “responsive market insights, enhanced product and category intelligence, automated reporting capabilities, and self-service analytics” NIQ said
Morrisons has signed a deal with data firm NIQ so the supermarket can “build a comprehensive understanding of market dynamics across supermarkets, online grocery, convenience and emerging retail channels”.
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