Nestlé Waters & Premium Beverages has unveiled a new range of functional soft drinks.
Called Inspired by Buxton Peak, the lineup consists of a trio of flavoured waters with added vitamins and minerals. They are: Focus, Immuno and Recharge (rsp: £1.75/400ml).
Focus combines lemon and mint, and is enhanced with vitamin B6 and magnesium. It also contains caffeine to “increase alertness”.
Immuno features grapefruit flavour with a ginseng infusion. It is enhanced with zinc and vitamin B6 to “help support the immune system”.
Recharge offers blackberry and acai flavours with added vitamins B3, B6 and B12 and magnesium “to help reduce tiredness and fatigue”.
Rolling out via retailers including Amazon, Ocado, Co-op, WH Smith, Booths and One Stop, as well as in Moto, Welcome Break and Harvest Energy Forecourts, the range offered “easy, great-tasting choice for everyday refreshment with an additional benefit”, Nestlé said.
“Today, people are taking a far more proactive approach to wellbeing – and that’s changing what they expect from the drinks they choose,” said Warren Plaskett, head of Marketing at Nestlé Waters & Premium Beverages UK. “They want options that taste great, while delivering added benefits that fit seamlessly into busy, everyday lives.
“Addressing that shift, Inspired by Buxton Peak brings a simple, accessible functional range to the UK. It pairs refreshing natural fruit flavours with added vitamins and minerals designed to support different areas. We can’t wait for people to find their peak with us.”
It comes after Nestlé launched its Maison Perrier brand in the UK earlier this year.
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