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Northern Monk founder warns craft beer against chasing fruit lager fad
By James Beeson2026-06-19T09:40:00
Fruit lager has outperformed craft in the past year, but Northern Monk is not ‘actively pursuing’ the trend
Northern Monk’s founder has warned his brewing peers risk becoming “collateral damage” by chasing the fruit lager trend, despite the segment outperforming craft beer in retail.
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