Coconut water lollies are rolling out to Tesco following successful trials.
OkoBay Coconut Water Ice, which trialled in a limited release last summer, launches on 1 March in 338 Tesco stores (rsp £3.49 for a multi-pack of 3x 105ml lollies). The lollies, which also come in singles for the impulse market (rsp: £1.49) are also available in original and pineapple from Whole Foods Market and Planet Organic and via wholesalers Suma, The Health Store, Goodness Direct, Stratford Fine Foods and Queenswood Fine Foods.
The company also makes two further flavours, lime and superfruit.
Brand owner OkoBay Ventures received a seven-figure sum last year to boost scale and widen distribution.
No comments yet